Case Study
Christian Drake
Building a professional online presence without making social media another full-time job.
The Challenge
Visible and credible, without the time it takes.
Christian understood the importance of maintaining an active, professional social media presence — but he didn’t have the time to consistently plan, create, and publish content himself. Social media also wasn’t an area he felt particularly comfortable managing on his own.
He wanted to remain visible, credible, and consistent online, without taking time away from his work and the clients he serves.
The Brand More Approach
A presence that still feels like him.
Brand More took over the ongoing management and creative direction of Christian’s social media presence — strategy, planning, creative development, and execution, handled consistently from month to month.
The focus was on building a polished, recognizable digital presence with content that felt natural to Christian’s professional identity, rather than overly produced or disconnected from his personality. That meant ongoing social media management paired with monthly content creation — strategy and creative, working together.
Tap to see the transformation Tap to see before
Results
Two months after Brand More took over.
June
July
The result was more than maintaining an online presence. The account began reaching significantly more people beyond its existing audience.
Figures reflect Instagram visibility and reach only — content views and the share of those views coming from accounts not already following Christian. They do not represent investment performance, financial returns, revenue, or client acquisition.
The Work
A sample of the content.
The kind of creative Brand More produces for Christian’s feed each month — carousels, quote cards, and on-location photography built around his professional voice.
The value of handing it off.
Our clients get to focus on what they do best. We focus on making sure their brand shows up at the level their business deserves.